Welcome to The Own Label Awards Championship. This event has been designed to give the consumer a completely transparent overview of the best own label and exclusively imported wines and other alcoholic beverages products that are available in the supermarkets, major multiples and department stores throughout the UK.

Over three days in February 2008 the products entered by each retailer were judged in a blind competition by impartial and internationally renowned judges, head-to-head, comparing like for like, to give the consumer an informed choice.

Sales of own label and exclusively imported wines represent over 40% of sales overall in this sector, and the OLA Championship, which will be held every year, is designed not only to inform the consumer of the best value wines and other alcoholic beverages to buy, and from where to buy them, but also help each retailer both to assess their buying methods and their performance against their peers.